Account director who leads integrated campaigns for NYC government, public health, Broadway and consumer brands. 15+ years at Venus Media, NBCUniversal, Telemundo, CBS and Univision, reaching Black, Hispanic and underserved communities in up to 19 languages.
I'm a client-services leader with 15+ years at agencies and media companies. At Venus Media I lead a $9M+ book of business spanning 27 NYC government agencies, including public health work for the NYC Department of Health & Mental Hygiene, as well as major Broadway productions and consumer brands like Tia Mowry's 4U Hair. I steer strategy, creative, media, PR and community outreach as one integrated plan.
Clients trust me to navigate complex, politically sensitive stakeholder environments, deliver flawless execution and grow accounts from within. I bring deep expertise engaging Black, Hispanic and underserved communities, and $20M+ in client business managed across five organizations. People know me for my energy, and as a natural relationship builder.
A large-scale public-sector campaign supporting the recruitment of 9,000+ NYPD officers, pairing data-driven digital targeting with culturally fluent messaging for New York's many communities.
Kourtney shaped the strategy and an original creative activation, the “coffee cup” concept. The campaign was recognized as one of the NYPD's strongest.
Kourtney's role: account executive who pitched the NYPD and ran the campaign, shaping its strategy and the “coffee cup” activation.
Architected the audience-growth strategy behind a 19% increase in Black audience attendance and about $486K in incremental revenue.
Integrated campaign support for one of Broadway's biggest shows, including a fleet of bright green cars across Times Square and Manhattan.
Led media strategy for the consumer launch of a new beauty brand entering a crowded category, connecting it with multicultural consumers.
Integrated campaigns across media, creative, PR, digital and community channels, including public health work for the NYC Department of Health & Mental Hygiene, the Board of Elections and NYC Public Schools.
Senior point person for NYC government, Broadway and consumer clients, driving retention, renewals and organic account growth.
Leads RFP responses and pitches, including the NYC Board of Elections Voter Education Campaign and NYCEDC's Charter Revision public education campaign.
Directed a $1M+ quarterly portfolio across display, video and linear TV, and mentored a team of up to five planners and interns.
Managed an $8M annual portfolio across CBS owned stations and affiliates, building annual strategy for Nissan, Comcast, BMW and Mercedes-Benz.
Mentored high school students at the Manhattan Center for Science and Math, one-on-one, for seven years.
Active member of both employee networks at NBCUniversal.
Happiest at the Jersey Shore, exploring the culinary arts, swimming, or catching a Broadway musical.
Looking for someone who can connect your brand or agency with multicultural audiences? Send Kourtney a note and she'll get back to you.
